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Escaping overseas - Top 20 reasons Brits need a holiday

28th August 2012 Print

Watching another colleague get promoted, missing out on a pay rise and sheer exhaustion are some of the top motivations for booking a trip away, as a study of 2,000 Brits revealed the top 20 factors which prompt a sudden interest in jetting off abroad at the drop of a hat.

The results suggest people will start reaching for their passports to escape a failed relationship, get far away from their boss and because they feel they aren’t going anywhere in their job.

While others have been struck with a new lease of life and set off in search of something new, 40% said a major life event had awoken them to a ‘live for the now’ approach to life.

The research, which was commissioned by STA Travel, found a fifth of Brits have in fact booked an overseas trip after just coming out of a relationship.

Seeing other people’s holiday snaps online, watching the same TV week in week out and being fed up with traffic were further reasons to have people re-thinking their daily routine.

STA Travel UK marketing director, Natalie Placko, said: “We are creatures of habit and revolve around our routines, but what’s clear is the need to be able to break from that.

“Whether it’s a short-term escape, a life-changing adventure or a whole new approach to the way we live, the results show there are certain things that can push us too far in our day to day lives.

“Feeling under-appreciated at work, suffering as a result of rows or simply becoming run-down fuels a natural need to get away, but it’s important to identify whether these triggers will be solved by a restful holiday or if they require a fresh start and a change to the daily grind.”

A frazzled 50% of the study felt life in England is particularly stressful compared to the way of life in other countries; that’s led 44% to visit another country with the hope of living there some day.

A bored two thirds of the study felt they were stuck in a routine they don’t enjoy and were enduring the daily grind, while 70% said they don’t feel they learn anything new in their day to day lives.

Some of the main reasons Brits escape for a holiday include:

‘Facebook envy’; two thirds admit seeing a constant stream of travel or holiday pictures on their homepage has pushed through a foreign jaunt;

Seeing other people posing in foreign climes, which pushed four in ten Brits to book a trip there and then;

Escaping after coming out of a relationship, as over a third of the study said they’ve longed to pack their bags and hop overseas post break-up.

In fact, 57% of Brits admitted they have booked a trip in the past because they were trying to get away from something.

Most people were running from relationship issues, while over a third said something at work drove them to put some distance between them and their problems; four in ten Brits have actually had one single experience in life that acted as a wake-up call and prompted them to want to make the most of life.

The death of a loved one was the most common reason to bring fresh perspective to a daily routine, while being involved in an accident prompted a tenth of people to explore their options in life.

Half of the study even claim that the experiences abroad actively shaped the person they are today – two thirds went on to say they learned to embrace differences and new ways of doing things.

Sadly, for many of us those options remain in the background – six in ten Brits have a dream trip in mind or the perfect place they want to visit, but with money issues and work commitments have never got beyond the daydream.

Natalie Placko continued: “Of course, while there are definitely certain triggers that make us feel we just need to get away, it’s about working out what can be healed by some time away and what problems won’t go away by simply leaving them behind.

“We’ve seen that the end of August and beginning of September is a key time for people to book big trips away, it’s as if we’ve all taken stock of our lives over the summer and with Autumn on the horizon and a ‘back to school’ feeling throughout the country, many decide to take action and shake things up.

“Taking a few months, or even a year, to travel, learn new skills such as a language or take part in an overseas volunteering project seems to be on most people’s lifelong wishlist.

The question for most is ‘when’ they will go, not ‘if’ it seems.”

Top 20 holiday triggers

Miserable weather
I’m exhausted
I need a sun tan
Jealous of other peoples’ pictures
Want to learn a new culture
I’m not going anywhere in my job
Watching the same TV week in week out
Had a row with family
Ill health
Boss driving me mad
A relationship ended
Want a reason to lose weight
Wanted to do something meaningful
Fed up of bad traffic
Rows with a partner
Argued with a colleague
Missed out on a promotion
Failed an exam/assessment
Colleague promoted above me
Stressed out