NuMe, new you - Healthier eating made easy with Morrisons
An exciting combination of expert nutritionists and world-class chefs at Morrisons have created the NuMe range, an innovative range of foods to make healthier eating tasty, affordable and fun. Replacing Morrisons’ Eat Smart range, NuMe includes chilled, frozen and store cupboard products, all offering lots of health benefits without compromising on taste or price. NuMe (pronounced ‘new me’) initially includes over 300 lines with options to suit anyone with aspirations to be healthier.
NuMe options include high fibre choices, dishes rich in Omega 3, meals brimming with delicious fruits and vegetables as well as low fat and calorie controlled culinary treats. NuMe sees ‘healthier’ as a lifestyle choice rather than a fad diet plan, which is why the range includes tasty and luxurious healthier alternatives to traditional products, all providing excellent value for money.
As well as creating tongue-tingling, tasty products, the NuMe team at Morrisons has developed a brand new system of labelling, designed to help people navigate the healthier options more easily. While old methods can leave customers scrutinising small print and dithering over diagrams, the clear and simple iconography provides a clear A-Z of everything from calories and vitamins through to salt levels and ‘5 a day’ contributions, helping to take the headache out of the healthier family shop.
Here are some tasty new products from the range:
NuMe Lebanese chicken with sweet potato falafel combines the most up-to-date culinary trends in a hearty meal. It’s not just packed with flavour but it also delivers two of your ‘5 a day’, with less than 3% fat. The meal is 401 calories and is a great source of fibre. £3.50 for 395g.
NuMe Fragrant Malaysian king prawn & coconut noodle soup, bursting with juicy king prawns and combining delicate Eastern flavours, such as ginger and coconut. The dish is low in fat and is only 289 calories per bowl. £3.50 for 380g.
NuMe Gooseberry fool is packed with tangy fruit and whipped to create a uniquely light texture and, like the rest of the dessert range, it delivers the feeling of complete indulgence with no need for guilt. There are just 121 calories in a 100g pot, at £0.55.
NuMe Sweet chilli flavour cassava, specifically developed to limit the amount of saturated fat without compromising on taste. Bursting with the full flavour of sweet chilli, a pack is 85 calories. The pack is a healthier alternative to the usual chip and dip combination. 120g (60 x 20g) £1.39.
NuMe Moroccan cous cous & lentils combines Moroccan herbs and flavours with chunks of chewy apricot. A pot is perfect for on-the-go lunches or as an easy snack. A great source of fibre, protein and it’s low in fat, with 268 calories. £1.19 for a 70g pot.
Bryonie Hollaert, Morrisons’ nutritionist, says: “Our increasingly busy lifestyles mean that we cannot always take time out to prepare healthy and tasty food. Lower fat options can prove uninspiring and tasteless while traditional ‘fast food’ can mean that what you save in time you gain in calories and/or saturated fat. NuMe is about making it easier for customers to make healthier choices in store, without having to compromise on taste, quality or affordability”.
