New treatment to reduce hyperpigmentation and restore skin evenness

Oriflame has unveiled a new treatment which is clinically proven to reduce dark pigmentation and even out skin tone.

Inspired by aesthetic medicine, the Bioclinic Fade Away Active Essence Night captures the best of advanced science to target hyperpigmentation at a cellular level, working overnight to improve skin clarity.

The concentrated cream is part of Oriflame's first cosmeceutical range, Bioclinic, which is its most advanced performing skin care solution to date and incorporates unique Cell-Innove technology to alleviate serious skin problems.

Fade Away Active Essence Night is the result of three years of research by a team of leading scientists from Oriflame's Skin Research Expert Panel specialising in skin biology and delivery who have harnessed the most powerful active ingredients to develop the range.

The result? A clinically proven, effective and powerful formula that lightens dark patches visibly after 8 weeks of consistent use.

Bioclinic Fade Away Active Essence Night contains a unique combination of ingredients that act at the heart of the cells responsible for skin darkening; Tone Downe featuring patented lightening Dioic acid, melanin-inhibiting Rumex occidentalis, and Flavonoids.

Dioic acid and Rumex occidentalis help reduce the creation of melanin and reduce its transfer to the upper skin cells. As old skin cells are exfoliated, new cells with less melanin are brought to the surface and skin tone appears more even. Flavonoids meanwhile, can protect the skin from new UV-induced hyperpigmentation and neutralise free radicals which can be a factor in premature ageing of the skin.

Unlike other creams, Bioclinic is highly concentrated, so Oriflame has developed state of the art packaging to protect the formula and ensure it arrives in perfect condition to start working on skin problems straight away. Also, an airless pump protects the active ingredients from exposure to air and UV light. This ensures maximum efficacy of the ingredients over the entire life of the product.

Oriflame's Bioclinic Fade Away Active Essence Night will retail at £26.95 (30ml). It can be purchased in the UK from 29 September onwards via oriflamestore.co.uk or through Oriflame's nationwide network of Consultants. To find your nearest Consultant visit oriflame.co.uk.