NAC MG demonstrates thorough understanding of MG heritage

NAC (Nanjing Automotive (Group) Corporation) – the new owner of the MG brand – has recently held a press conference in Beijing to present the MG brand credentials and its future development to an eager Chinese media.

The press were treated to a thorough overview of the brand’s history, achievements, landmark products, and an insight into the degree of affection that the brand has enjoyed – particularly in Britain. In a significant gesture, several key personnel from within the two major MG clubs, were invited to attend the event, and were given the opportunity to endorse NAC MG’s vision of the future, and provide the media with an explanation as to why the MG fanbase is the single group of enthusiasts in the world.

With over 80 years of history behind the MG brand, its heritage is well-known in Europe, but in China the brand and its products remain largely unknown to both the media and car buyers. With the Chinese car market growing at a phenomenal pace, the acquisition of MG clearly represents a huge opportunity to the NAC organisation, which has ambitious plans for MG, both in its domestic market, and overseas.

NAC is one of China’s oldest vehicle manufacturers, and brings vast experience and manufacturing capabilities to its newly acquired brand. In the build-up to the planned commercial launch of the new MG products, later in 2007, NAC MG acknowledges that clear communication of the marque’s illustrious history will be a core element in its marketing strategy, and an important factor in its appeal to a new generation of consumers, particularly during the crucial launch period.

Mr Zhang Xin, General Manager of NAC MG, provided information on how the company will position the brand in the Chinese market, and demonstrated to the assembled media his thorough understanding of MG’s heritage, and the intrinsic qualities that have endeared to it generations of consumers around the world. Mr Zhang said: “We at NAC MG fully appreciate that we are now responsible for the future of an iconic automotive brand, so it is essential that we demonstrate to the world that MG will enjoy a healthy and exciting future in our hands.”

It will be reassuring to many consumers that the fundamental qualities of the marque will continue to form the basis of its future development. NAC MG can rightfully lay claim to being the first solely owned Chinese car manufacturer retailing an internationally-recognised brand in a global market. It has made significant investment in the project so far, and the remarkable speed with which it has developed its new state of the art facilities in Nanjing has impressed the automotive community.