Graffiti artists think inside the box for launch of Qashqai

Motorists travelling along the A4 in Hammersmith will see unique works of art created in front of their eyes as Nissan launches its latest model, the QASHQAI.

The JCDecaux exhibition site above the A4 will be home to a QASHQAI for two weeks during February. Every day, passing motorists will see graffiti artists creating exciting artwork as a backdrop to the car, based on TBWA\’s current poster and print advertising for the QASHQAI.

Said Justin Elias, Marketing Director at Nissan: “We used the same exhibition site to create and showcase a lifesize sculpture of the Nissan Murano when we launched it in 2005 and we wanted to bring the ground-breaking idea into play as part of the QASHQAI launch.

“We pre-launched the QASHQAI via our fictitious QASHQAI Car Games website to reach people who would not normally engage with the Nissan brand. Now the mainstream campaign is going live and we have already had incredible success with many dealers reporting healthy order levels for the new car.”

Unveiled at the Paris Motor Show in 2006, QASHQAI is the new compact crossover for Europe from Nissan. Inspired by the concept car of the same name, the QASHQAI (pronounced “cash – kai”) is a new vehicle for Nissan that is now in showrooms. The car has been designed for buyers who want the agility and compact size of a hatchback, but with the tough presence and dynamic design of an SUV.

The lower portion of the car suggests strength and solidity thanks to large, pronounced wheel arches, slightly elevated ground clearance and a purposeful stance. The interior has been designed to give the driver a focused cockpit feeling, with a clear separation between them and their passenger.

The deeply recessed instruments give a sporty feeling to the driving environment –reinforced by the raised central console. However, the front and passenger environments have been designed to feel airy, spacious and relaxing.

The QASHQAI is available in a choice of 1.6 and 2.0 litre petrol engines or a 1.5dCi or 2.0dCi* diesel engines, with prices starting from £13,499.

*2.0dCi is available from June 2007