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Christmas comes early for DVLA Personalised Registrations

21st November 2012 Print

DVLA Personalised Registrations’ final three-day auction of the year made more than £3.7 million – taking the total raised from the Agency’s series of auctions in 2012 to close on £19 million.
While the registration SM11 THY - which sold for £37,000 - grabbed the headlines due to Smith being the most prolific surname in the UK since records began, it was over shadowed at Ardencote Manor Hotel in Warwickshire last week when 90 O fell under the auctioneers’ gavel for £53,900.
Other leading registrations sold include WR11 GHT, which fell under the hammer for little over £26,500 and 6 HFS which went for £22,500. DH11 LON, sold in February for a total of £73,280, was the most expensive personalised registration auctioned during the year.
Damian Lawson, DVLA Personalised Registrations’ Marketing Manager, said: “2012 has proved another hugely successful year for our auction programme and far exceeded our expectations.”
“Our decision to bring the final three-day sale of the year forward to mid November, which has ensured customers buying for Christmas presents were able to do so with complete confidence that their relevant paperwork will be processed in time for the big day, really seems to have paid off.”
“Plans are already well underway to ensure we maintain our success, starting with our first three-day sale of 2013 which will be held in Oxfordshire from January 30. The list of registrations being sold there are already available to view online”

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