Nissan to sponsor Soccer AM on Sky Sports

Nissan has been announced as the new title sponsor for Soccer AM, the popular Saturday morning football breakfast show on Sky Sports 1. The deal, for the 2007/08 football season which starts at 9.00am on 11 August, will see the Nissan Navara featured throughout the three-hour programme.

Idents for the award-winning Navara following the “Respect” advertising theme will open and close the show and feature in the 16 ad breaks in each programme. The Navara will also feature in all visual and verbal promotions for Soccer AM on Sky Sports throughout the football season.

In addition to the title sponsorship of the programme, Nissan will also have a unique visual presence across a number of Sky platforms including branding on the Soccer AM micro-site within skysports.com, “The Best Bits” highlights show on Sky Sports 1 and through Sky Anytime TV and Sky Anytime mobile phone clips.

Vincent Wijnen, Nissan’s marketing director said: “We are delighted to be the new sponsor for Soccer AM, one of the most innovative programmes on television today. The opportunity to work with Sky across several media is ground-breaking in itself and we are looking forward to attracting a new audience to Nissan.”

Made popular by regular features including the crossbar challenge and the glamorous “Soccerette”, Soccer AM attracts celebrity guests from the world of showbiz and sport.