Bradley sparks bike bidding craze
If Brits are talking about it, they’re searching for it too. eBay, UK online marketplace, is the original barometer of the latest trends, and 2012 was no exception. From The Queen becoming the latest fashion icon to Great British Bake Off fever, here’s a round-up of what everybody’s been talking about, looking for and buying this year.
1. Queen of style. In the run up to the Royal Jubilee, Brits were well and truly embracing all things regal as sales of items associated with the Royal touch soared on eBay.co.uk. In particular, the Queen gave her stylish granddaughter-in-law, Kate Middleton, a run for her money in the fashion stakes as her string of Jubilee appearances inspired the nation to get the regal look. Sales of see-through umbrellas poured following the Queen’s appearance in the rain at St Paul’s Cathedral, increasing by more than double (108%).
2. TV Takeover. Brits identified themselves as a nation of budding bakers following the popularity of this year’s Great British Bake Off. It wasn’t just the cakes that were rising this summer, sales of mixing bowls rose by 86% compared to last year. The nation proved presentation is key as sales of cake stands rose by 33%, with cake tin sales also going up, this time by 72%. After 21 years, Dallas returned to our TV screens in September, inspiring Brits to head to eBay.co.uk to celebrate the return of the iconic series. In the week following the announcement sales of Dallas memorabilia rose by a massive 400%.
3. The country was struck by Yellow Fever. This year will forever be remembered proudly by Brits as the year of Sport. Bradley Wiggins, 2012’s Sports Personality of the Year, inspired the nation in his iconic yellow jersey as he triumphed at the Tour De France, corresponding with a spike in sales of bicycles, which rose by a massive 261% in July.
4. The celebrity effect. Stars continued to cause a stir on eBay in 2012 as trend setters made their mark on the fashion world. After Rihanna and Alexa Chung were papped sporting studs in the summer months, sales soared as over 13 million studs were sold on eBay in just three months. Beyoncé’s baby sparked a bidding frenzy in April as mums flocked to the site to purchase the celebrity baby carrier of choice – the papoose, with sales rising by 225% in the Spring. Meanwhile, TOWIE’s Mark Wright got caught with his trousers down in March resulting in sales of tartan pants rising by 74%.
5. Fashionistas bag a bargain. This year eBay became the go to shopping destination with fashionable Brits hitting the site. Fans of reality superstar, Kim Kardashian, were offered the chance to snap up a designer item when she took to eBay in September to auction off her wardrobe of dresses, shoes, jumpers and tops for charity.
6. Savvy Brits make the upgrade. 2012 continued to be the year of Apple. ‘iPad’ was searched for 1.7 million times on eBay and we saw the launch of the hotly-anticipated iPhone 5. eBay reported that gadget fans were listing their old phones in the run up to the launch in order to afford the new must-have model, with listings of iPhones rising by 122%.
7. eBay for Charity. In 2012 eBay for Charity continued its support of over 7,000 British charities. This year one particular highlight was the auction of an exclusive message board signed by Team GB’s Olympic medalists. The board sold on eBay raising over £3,500 for BBC Children in Need.