The Big Freeze is a pain for sensitive teeth sufferers

According to recent weather reports, this week the UK will be hit by a cold front, which is bad news for the 35 million sensitive-teeth sufferers in the country. Make the cold weather a bit easier to bare by ensuring your teeth are protected from the intense pain of sensitivity caused by cold temperatures with Colgate Sensitive Pro-Relief.

Why are my teeth sensitive to the cold?

Sensitivity occurs when your enamel erodes and gums recede, exposing thousands of microscopic channels which lead to your tooth’s nerve centre. When your teeth make contact with something cold, like breathing cold air or being exposed to cold winds, sensations are carried down these channels directly to the nerves, causing pain.

Keep smiling despite the weather with these top tips:

Use a toothpaste specially formulated to help reduce sensitivity, such as Colgate Sensitive Pro-Relief with Pro-Argin technology, which is clinically proven to instantly relieve pain from sensitivity

Use a soft bristle toothbrush, which is gentle on gums, to avoid causing gum recession

Avoid anything that can make your teeth even more sensitive like fizzy drinks and highly acidic food, which can erode tooth enamel 

For extra protection, use a mouthwash designed for sensitive teeth that can reach those areas in the mouth missed by brushing alone, such as Colgate Sensitive Pro-Relief Mouthwash

How does Colgate Sensitive Pro Relief Work?

Colgate Sensitive Pro-Relief is clinically proven to provide instant relief and lasting protection from tooth sensitivity.

The toothpaste contains arginine, a naturally-occurring amino acid, which, when combined with Calcium Carbonate, blocks and seals the microscopic channels that lead to your tooth nerve centre.

For more information, visit colgatesensitiveprorelief.co.uk.