Maserati in Detroit – ‘excellence through passion’

"Excellence through passion." Maserati arrives in Detroit for the fifth time in its recent history, days after wrapping up its best year ever. With 2,100 cars delivered in the twelve months of 2005, Maserati North America set a new high water mark in the United States and Canada, nearly doubling sales volumes with a 53% increase compared to the 1114 units of 2004. Of the 2,100 cars, 1,550 were Quattroporte, the Italian sedan quickly becoming known as a unique and special offering. In fact, through November of 2005, the Quattroporte maintained a commanding lead in its segment with a 36% share of the market for sedans with a base MSRP between $100,000 and $200,000. The individual models included in the grouping are the BMW 760, Mercedes S600, S55 and S65 and the Bentley Flying Spur.

The balance of units sold by Maserati in 2005 were Coupe and Spyder models, to which one must add the more recently introduced GranSport - soon to be followed on the market by the GranSport Spyder, displayed on the golden-blue Maserati Stand at NAIAS. Sales success in the United States is mirrored in the global success achieved by Maserati. Maserati sales were up by 25 % in 2005 versus 2004, for a total of over 5,600 units. At the end of November, riding on the success of the Quattroporte, Italy has become Maserati's second market in the world, followed by Germany and the United Kingdom. Never has Maserati's presence in the world been felt more than today: a commercial reality in 56 countries on five continents with an overall network of over 275 dealerships. In the main global markets, Maserati directly controls its subsidiaries, including a joint venture in China.

North America represents almost 40% of Maserati's total volume. Headquartered in Englewood Cliffs, NJ, Maserati North America is led by President and CEO James Selwa.

US DEBUT

Surrounded by the sister Quattroporte Sport GT and the GranSport Spyder that have made their official US debut only days ago in Los Angeles - Maserati's largest market area in North America - the Quattroporte Executive GT is making in Detroit its official entry into the United States. The Executive GT is the Italian flagship in its purest form, the fullest expression of the Quattroporte's elegant design and comfort.

Maserati is the only company to utilize a Transaxle drive system for the entire model line. The Transaxle layout, in which the gearbox is positioned at the rear of the car in a single unit with the differential, offers optimum weight distribution between the front axle and the rear axle. This helps optimize traction and acceleration for a more stable, balanced performance in all conditions. In short, this system delivers extraordinarily exhilarating driving and exceptional road-holding in one neat package.

Thanks to continuous developments, particularly on the gearbox, all MY06 Quattroportes in automatic mode have now their lowest consumption rate ever, reduced as much as 16.7 % in highway driving, 5.8% in city driving and 9.4% in combined cycle driving.

QUATTROPORTE EXECUTIVE GT

The Quattroporte Executive GT epitomizes the great Italian flagship sedan at its most exclusive, raising the elegance of the car's design and the sophistication of its interior to a new level. The Executive GT is instantly recognizable thanks to its chrome front and side grilles and Ball polished 19" wheels. Almost obsessive attention has been dedicated on both the comfort of the interior and the exclusive finish.

The cabin boasts Alcantara suede for the roof lining, a leather-trimmed steering wheel with wood inserts and a Comfort Pack (combining heating, ventilation and massage for the front seats). Rear seat passengers are treated to a separate climate control zone with control panel, retractable wood rear tables and retractable screens on the windows for extra privacy.

QUATTROPORTE SPORT GT

The Sport GT version of the Quattroporte was created to further enhance the high performance spirit that sets the Quattroporte apart from any other luxury sedan. Features available only in this package include a black chrome trimmed grille and side air intakes which take their inspiration from Maserati's race cars, while the hood bears the pierced Trident typical of the Maserati competition cars of the past.

The car's overall sporty character is enhanced in the interior by the carbon fibre trimmed steering wheel and hand-brake grip and lightweight aluminium pedals.

The performance of the transmission has been increased: the Sport button allows the driver to significantly cut gear change times up to 35% faster thanks to enhanced software in the electro-hydraulic transmission system's CPU. At high engine speeds, the 4.2 litre V8 growls an even more sonorous basso thanks to a specially tuned exhaust system.

Particular attention was given to the programming of Maserati's renowned Skyhook adaptive damping software to provide a higher level of dynamic handling, while still allowing the driver to set the system for comfortable cruising. Sculptured 20" wheels communicate immediately the car's great sporting ability and feature specially produced tires with a pressure monitoring system. The high performance Brembo braking system now features metal weave tubing and cross-drilled discs with titanium-colored callipers.

GRANSPORT SPYDER

This open air GranSport Spyder maintains every ounce of the temperament and aggressive look of the GranSport coupe. This is emphasized first by a 10-mm-lowered set-up, a very pronounced front lower spoiler and by the side bars elegantly integrated into the body itself, all resulting in improved aerodynamic performance.

The athletic look of the car is completed by the 19" alloy wheels in the same design of those used in the Maserati Trofeo Championship mated to specially produced tires with a profile designed to make the GranSport Spyder even more agile and responsive to the steering wheel.

The Italian roadster also shares with the coupe the evolved version of the 4.2 litre V8 producing 400 hp and a 333 lb-ft of torque, placing the GranSport Spyder among the fastest convertibles in the world. The engine has been combined with an exhaust system designed to give enthusiasts an instantly recognizable deep, full-bodied rumble. Thanks to new specific software, the GranSport Spyder offers even faster gear changing, on average 35% faster than its predecessor.

The design and materials of the interior are a perfect mix of leather, high-tech fabric and the most use of Carbon fibre in the class. The upper part of the dashboard is trimmed in leather, while the central area, framed by the piping, is trimmed in BrighTex®, the same high tech fabric of the racing MC12. The GranSport Spyder will go on sale beginning March 2006.

RETURN TO RACING

For Maserati, 2005 was a triumphant year in the FIA GT, the internationally sanctioned European championship where the Modena manufacturer claimed both the Constructors' Cup and the team title. The historic victory in the 24 Hours of Spa added to the roll of honor, capping a series of great wins on some of the most demanding European circuits. The return to competition in the United States, with an MC12 in the American Le Mans Series, was significant as the USA is the Marque's biggest market, has scores of fans and was theatre of the now legendary Maserati win in the 1957 12-Hour race in Sebring.

MASTER GT MASERATI DRIVING SCHOOL IN NORTH AMERICA

Maserati also announces in Detroit the establishment of Maserati Master USA driving school. Modelled directly from the extraordinarily successful Master GT Driving School held at the Varano circuit in the mountains of Parma, Italy, the US program will provide expert driver training in Maserati products in an elegant setting.

Twelve two-day and eight single-day programs will be offered beginning in March 2006. A total of eighteen participants will spend time in exclusively Maserati cars including the Coupe, GranSport and Quattroporte.


Master Maserati will be held at the famed Road Atlanta circuit with support from Panoz Racing School. Each program will include all technical equipment necessary, gourmet catering, concierge service and a full business centre available. The two day course will also feature one night at the Château Elan resort including a Maserati supper with instructors and Maserati North America staff.