Enzo Ferrari hailed as world’s most iconic car

The Enzo Ferrari is the greatest contemporary car that money can buy, according to a thorough investigation by an independent panel of the UK’s top motoring experts.

The Enzo won pride of place based upon performance, exclusivity, brand heritage and style status in the Iconic Car Index, developed for Zurich Private Clients. As a leading insurer for high net worth individuals, Zurich has seen a change in the investment habits of millionaires over recent years with traditional high value purchases like art and sculpture now being joined by iconic cars. The insurance company developed the Iconic Car Index to better understand what type of cars millionaires are putting top of their shopping list.

An expert panel of motor pundits conducted an in-depth analysis of all the cars currently available on the new car market retailing at over £50,000. The cars were judged on a range of criteria, including rarity, design, power, motoring heritage, marque and price.

The Top 10 is unveiled as:

1. Enzo Ferrari
2. Porsche Carrera GT
3. Ferrari F599
4. Aston Martin Vanquish S
5. Mercedes-Benz SLR
6. Bugatti Veyron
7. Ferrari 612 Scaglietti
8. Lamborghini Murcielago
9. Bentley Continental GT
10. Pagani Zonda

To own a car at the top of Zurich’s Iconic Car Index, it pays to be seriously wealthy. The most expensive car, the Bugatti Veyron, driven by the likes of Hollywood A-lister, Tom Cruise, is priced at £840,000*. The second most expensive is the Enzo at £425,000*, with owners including Microsoft co-founder Paul Allen. The late Pope, John Paul II, even had one after he was given the 400th Ferrari to be manufactured by the prestigious factory. Those on a smaller budget can look instead to the Bentley Continental, at £115,000*, or the Ferrari F599 at £157,000*.

The new car market is constantly evolving as technology, design and manufacturing processes continue to improve. But it is these iconic cars that are often supported by powerful brand heritage, which can help them hold their value and therefore present not only the drive of a lifetime but a good investment opportunity as well.

Nick Brabham, Head of Zurich Private Clients, comments: “The Zurich Iconic Car Index provides a fascinating insight into what the world’s most affluent people may consider buying if they’re after the ultimate drive. The panel of independent motoring experts we spoke to concluded that a model from the Ferrari family is the best that we should aspire to own, with three places in the top 10. At Zurich Private Clients, we have seen an increase in the number of customers wanting to cover these sorts of vehicles, and we’ve responded to that change by providing the insurance cover and claims service they deserve to protect these valuable assets.”

*Prices from Motoring Research Ltd.