Inkling helps find that perfect Mother’s Day gift

With Mother’s Day fast approaching, Inkling has launched a new gift recommendation service to help sons and daughters around the country to find the perfect gift for those difficult-to-buy-for mums.

Shoppers can visit the fun and easy to use site to find their ideal gift in minutes by simply answering some optional questions on the recipient’s age, gender and lifestyle, and their interests (such as being active, fashion, photography or gardening).

Based on the answers given, Inkling will use its smart profiling technology to suggest a range of gift ideas, handpicked by stylists and writers, from the best of the UK’s high street and online independent retailers. These range from high end fashion and luxury cosmetics to specialised exercise gear for fitness fanatics, craft kits for those with a creative streak, or kitchen equipment for food lovers. Users can add gifts to a shortlist or click through and purchase any gift ideas that catch their eye to complete the easy shopping experience.

A year in the making, Inkling has been created by women who understand the pressure of finding an ideal gift whilst juggling a busy lifestyle.

Michelle Kingsley, co-founder of Inkling, comments: “Finding the perfect gift can be stressful and time consuming When you are sitting at your desk and you have limited time, you don’t want to have to trawl through lots of websites to compare and choose gifts – we’ve taken the best of these sites and organised the products according to the people in your life. Everyone has a friend or family member who always seems to be impossible to buy for, and we hope to help shoppers surprise them with perfect gifts all year round.”

Customer insight business Beyond Analysis is working with Inkling and its team of stylists and writers to find the perfect selection of gifts by analysing shopping habits to reveal favourite items for different age ranges and lifestyles. Beyond Analysis works with leading brands to help unlock the potential of their data and reveal powerful insights into customer trends.

For more information, visit an-inkling.com.