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Proton Cars UK springs into May

12th May 2006 Print
Proton Cars is pleased to announce a positive sales growth in April despite the 9.1% fall in the new car market. Following a very successful first quarter in 2006, Proton’s car registrations in the United Kingdom rose by 3.3% in April compared to April 2005.

An excellent performance by Proton’s dealer network and the introduction of the new five door city car, the Savvy, has helped Proton’s sales to increase by just over 62% year on year.

Simon Park, General Manager of Sales and Marketing at Proton said, "We are delighted that we have achieved an increase in sales in what is proving to be a very difficult market. Our commitment to supporting our dealer network and strategy of recruiting new dealers will continue to bear fruit."

Proton’s latest Savvy and GEN-2 television campaigns are currently running on ITV, Channel 4 and Channel 5 and are supported by national and local press advertising for both models.