RSS Feed

Related Articles

Related Categories

Proton sweeps the board in the NFDA Dealer Attitude Survey

12th September 2006 Print
The thirty-fourth biannual survey of franchised dealers’ views, conducted by the National Franchised Dealers Association, has shown the improvements that Proton Cars (UK) have made and the support it has of its dealer network.

Proton came top out of 32 manufacturers in 11 of the questions, coming second in a further five areas, gaining third place in two questions and fourth place in another three. The survey results come from the hard work undertaken in relationship building with the dealer network as well as an increase in marketing activities, enhancements in the vehicle and parts delivery processes and a new, improved range of vehicles.

The key areas which Proton have excelled in are the supply of new cars and parts, the support of both field sales and service staff and the technical support hotline – all helping dealers to improve their customer service and product knowledge.

Perhaps most importantly for dealers, they believe that selling the current range of vehicles has not only increased their profit margin, but will continue to do so in the next 12 months and also feel that the relationship with their distributor will continue to improve in the future. They also believe that the requirements placed on them by Proton Cars (UK) are fair and not onerous and voted Proton top in all four of these areas. When asked how they rated the value of holding their franchise on a scale of 1-10, Proton dealers rated it 6.7, an increase of more than 50% on the last survey.

This survey demonstrates the steps that PCUKL is taking to ensure that its dealers remain motivated and positive about the franchise and the products they have to sell, and to aid them in increasing their market share and improving their sales performance. With sales in 2006 to the end of August up 48% and a new model due for release in early 2007, the future for Proton in the UK is looking bright.