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Beanie sales increase after celeb wearers drive copycat purchases

8th March 2013 Print

Since supermodel of the moment Cara Delevingne has been pictured everywhere in an array of coloured beanies sales have risen 103% on That coupled with Rita Ora, Katy Perry and even David Beckham making them the headwear of choice this trend sees no sign of abating.

Black is consistently the fashion favourite with Brits a la Cara and Rita, but neon is having its moment again with a huge sales uplift of 225%. It seems savvy businesses are also riding the trend wave with an increase of 62% in listings of beanie hats during February alone.

Laura Wilkinson comments: ‘The beanie was also the accessory of choice to be seen sporting at Fashion Week, from New York to Paris, and not since Isabel Marant and the wedge trainer has a trend come around that is so comfy, practical and stylish. Mixing comfort and style, especially in these artic conditions, makes for a winning fashion trend with the Brits’.

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