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Listening to the ladies, Hyatt Key West evolutionizes guest experience

15th March 2013 Print

Guest request communication cards, a service providing frequently forgotten items, and new healthy, balanced menu offerings are a sampling of the new features available at Hyatt Key West Resort & Spa as a result of its effort to listen more to guests and provide an experience tailored to their individual preferences.

Each of the new enhancements offered at Hyatt Key West Resort & Spa are based on insights from female travelers collected as part of the most extensive guest listening exercise in Hyatt’s history. The launch of these new amenities and services marks the first milestone in Hyatt’s evolution of hospitality, which includes changing the conversation with hotel guests, unleashing a spirit of innovation, and perfecting new concepts through rigorous research and in-hotel testing.

Listening to Female Travelers

Hyatt began its efforts to evolve the guest experience with an intensive 18-month effort that included more than 40 facilitated group discussions around the world. Because women are such a critical segment of travelers, Hyatt focused its efforts on creating solutions to the issues that many women face on the road. While each feature was driven by insights from women travelers, Hyatt believes all guests can appreciate these new enhancements.

“Hyatt Key West has relied on guest surveys for many years, but the new research and our new way of listening to guests is leading to more impactful findings,” said General Manager Joel Bunde. “These developmental enhancements are the first step in our journey to evolve the guest experience as we listen in a more meaningful way, and our associates are excited and proud to be a part of it.”

The research conducted by Hyatt showed that women want:

Assurances that their guest rooms have been cleaned and an ongoing dialogue with the hotel to provide feedback. All guests will now find communications cards that allow housekeepers to provide personal confirmation of a thoroughly cleaned room and open the door to two-way communication, encouraging guests to share additional needs during their stay.

To maintain momentum on the road and that they often do not want to ask for things. All business travelers forget things. Women, however, are often much more reluctant than men to seek assistance when they do, which can make something simple such as leaving a cell phone charger at home much more disruptive for female travelers. Hyatt Key West Resort & Spa is introducing Hyatt Has It, a service for all guests that will offer essentials such as a phone charger, curling iron, steamer, yoga mat, makeup remover wipes and razor to keep, borrow or buy.

To maintain their health and well-being on the road. All guests will find new menu offerings that include fresh juices and smoothies, balanced portions and “create your own” options, all of which are grounded in Hyatt’s industry-leading food and beverage philosophy, Food. Thoughtfully Sourced. Carefully Served. Among the many options, guests Sample dishes include breakfast ceviche, pecan sweet potato crusted yellowtail snapper and grilled Florida lobster with chorizo risotto. The resort is also reducing the use of ingredients with high amounts of sodium and additives and serving beverages with natural sweeteners such as agave nectar.

Bath products that are of high quality. In response, Hyatt Key West Resort & Spa will now be offering the KenetMD skin care line to ensure that guests can maintain their well-being on the road.

For more information on new amenities and services at Hyatt Key West Resort & Spa and to learn more about Hyatt’s new guest listening approach, visit hyatt.com/experience. For reservations, visit keywest.hyatt.com.