LSBF introduce online lead generation to their digital strategy

London’s School of Business and Finance (LSBF) has exclusively launched a targeted online lead generation campaign with global performance network, Affiliate Window. As one of the world’s fastest growing business school’s with global campuses educating 25,000 students from more than 150 countries, SBF attracts the most talented and ambitious candidates, working alongside its corporate partners to develop programmes structured with an up-to-date and international perspective.

Having recently won a Queen’s Award for its achievements in international trade, LSBF plans to develop its campaigns using the expertise of the Lead Generation team at Affiliate Window, after identifying the performance channel as a key focus point for continued growth. Launching an affiliate programme will further integrate LSBF’s digital initiatives, providing the brand with greater access to a variety of new student lead opportunities.

The campaign will allow LSBF to test a range of affiliate types from email, true content, and education forums to vertical lead specialists, with all initiatives centrally managed and reported through the Affiliate Window platform.

Graeme Simpson, Director of Marketing & Communications at LSBF, says: “We are very pleased to launch our new affiliate programme and are confident that Affiliate Window is the right platform to accelerate the amount of high quality leads generated across our campaigns. The diversity of our products is a key attraction of our programme since it will allow our affiliates to reach a global audience. As one of the fastest growing business schools worldwide, our focus will be on quality and therefore we strongly believe the programme will not only appeal to our affiliates, but also to customers worldwide.”

Michelle Boxall, Lead Generation Director at Affiliate Window says: “This is the first time LSBF has engaged with an affiliate network in the UK, so we are delighted they have selected the lead generation team at Affiliate Window. The campaign will deliver real-time, validated and verified data to the LSBF CRM platform allowing them to instantly communicate with prospect students.”