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Maserati appoints Arrow Automotive as new official dealer in Cardiff

1st July 2013 Print

Maserati has appointed Arrow Automotive to operate its latest new dealership in Cardiff.
This agreement will see Cardiff Maserati opening and operating from a fully refurbished showroom on the junction of Hadfield Road and Penarth Road in the heart of the city’s car district.
The dealership will be the sole distributor of the Italian brand across the whole of South Wales and heralds a return of the brand to the region.  The showroom is being developed to facilitate an indoor display of 3 new cars, a full aftersales facility for service and repair as well as a large display of used cars. This significant investment will generate an additional 4 new jobs.
Cardiff Maserati will be headed up by Joint Arrow Automotive directors Nick Wenger and Paul Rogers. It is the fourth member of the dealer group which includes dealerships in, Bridgend, Blackwood and Swansea.
Paul Rogers, Arrow Automotive Director, said: ‘It’s a great honour to be accepted into the Maserati Network and to represent this prestigious marque in our home town of Cardiff.  It’s an extremely exciting time for Maserati and Arrow Automotive with all the new cars that are coming and the investment that we are making into our new state-of-the-art dealership.  We believe that we have some fantastic times ahead and are really looking forward to bringing our expertise, customer service and aftersales experiences to our new Maserati customers’.
Maserati is the next chapter for us. It’s a unique and welcome addition to the arrow Automotive Group. Maserati make beautifully engineered, exciting motor cars. The brand is synonymous with glamour and excitement. We look forward to building another successful dealership worthy of the South wales motoring community’ commented Nick Wenger, co-director of Arrow Automotive.
David Aldcroft, Maserati North Europe Network Development Manager said: ‘We are delighted to be working with a local and Welsh dealer group like Arrow Automotive.  We select our partners very carefully and we were especially attracted to a business that has a significant local presence and is as progressive as Arrow.  We are certain that, in partnership, we will be able to establish a highly effective Maserati brand presence with a particular local understanding ’.

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