Bath's allure makes for prudent investment

It’s a well-known trait to those who already live in Bath that once you’ve had some kind of connection with the world heritage city many label it as the place they want to live.

Whether you were born and lived there from childhood, schooled or went to University, work in the city or just visited for a day trip or holiday, the classic Regency-styled buildings and honey-hued Ashlar stone that is so well know has an allure that has made it one of the most sought after places to live in the country.

Its charm is further enhanced by the city’s friendly atmosphere and location, which while being nestled in the heart of the West Country, still allows its residents easy access to the M4 motorway and London via the mainline railway.

With the UK property market showing signs of recovery, investors now looking for an ideal opportunity are being advised to pay a visit to the city’s waterside and in particular Crest Nicholson’s Bath Riverside development.

Sales at the development have now topped well over 100 private sales with around 95% of those who have already bought at the development having some kind of connection with the city.

Susan Young sales and marketing director at Crest Nicholson said: “Bath’s charisma creates a very strong appeal to those who have either lived, worked or just visited the city.

“Our own sales figures clearly show that the vast majority of those who have bought here have some kind of link to Bath and this strength of attraction makes investing in a property a lot of sense.”

“Not only that, with conventional investments such as ISAs, pension funds, bank and building society accounts continuing to produce disappointingly low returns, expert opinion suggests that a far more attractive return is offered by investing in property – and in particular new-build properties.”

With an increase in the proportion of UK households now renting their homes leading to an average rise in rental levels of 13.6% in the past four years and a further 2% growth forecast for this year also makes investing in a property an excellent time at Bath Riverside.

For those considering investing in property at the prestigious development a number of one-bedroom apartments have recently come onto the market and present an ideal vehicle for those wanting to generate a decent return.

Located in the Highgate building it forms part of the Liberty Gardens phase.

Susan added: “We have calculated that, in the current market, investors can expect a potential return of between 4 per cent to 5 per cent on a one-bedroom apartment at Bath Riverside so striking now would mean getting the most for your investment not only in potential equity but also rental returns.

“Properties at Riverside tick a lot of boxes for those looking to rent in the city. Being within easy walking distance to the city centre is ideal for those who work nearby. For those who might work further afield, the train station is also close by.

“Those who live here also have the advantage of having everything right on their doorstep.

“Finally because the properties here are brand new owners can expect there to be virtually no initial maintenance costs - always a tremendous benefit for a landlord.”

“These are just some of the reasons why Riverside has proved so popular to investors and why anyone who’s thinking about investing need to get in touch now.”

For further information, visit bathriverside.co.uk. The marketing suite on Victoria Bridge Road is open daily from 10 am to 5pm.