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Purobeach launches an urban oasis in Dubai

25th October 2013 Print

This autumn, the iconic global brand Purobeach brings the ultimate lifestyle concept to the city of Dubai with its hotly anticipated opening at Conrad Dubai. Only 15 minutes drive from Dubai International Airport, Purobeach will offer an exclusive urban oasis with an elevated metropolitan-style pool deck open from 11am to 2am daily. This luxurious space will be completely unique to the region, providing the perfect place to escape the city’s hustle and bustle.

A hidden oasis

Located on the sixth floor of the newly opened Conrad Dubai luxury hotel, Purobeach Urban Oasis is set to be the city’s best-kept secret. Enjoy comfortable poolside sun loungers, private cabanas and day beds complete with personalised service, whilst relaxing to the sounds of Purobeach’s famed DJs amidst the setting of tropical palm trees. This urban beach club is the perfect hang out and meeting place where guests and local residents alike can enjoy a wide range of premium beverages and expertly crafted cocktails with breathtaking views of the pool, lush garden surroundings and the Arabian Gulf.

The ultimate lounge experience

Jet setters are invited to fly in and soak up the sun in style before cooling off in the impressive 5.550 m2 pool area while listening to chilled lounge beats of the Purobeach resident DJs. During the day, choose from a selection of fresh smoothies and cocktails and an à la carte menu offering sharing platters, fresh salads, grilled meat and sh dishes inspired by the Mediterranean lifestyle. As the sun sets the tempo picks up and resident DJ Sasha will take guests into the night with deep house tunes creating the ultimate urban hang out and night party. The music calendar will also welcome guest DJs every weekend bringing soulful house to keep the party alive. The first of its kind in the Middle East, Purobeach Dubai joins the global Purobeach portfolio, which currently boasts six iconic beach clubs across Spain, Italy, Romania, Portugal and Montenegro.

Purobeach Urban Oasis is open from Sunday to Saturday 8:00am to 2:00am.

For more information, visit

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