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British women feel most beautiful at 29

17th November 2013 Print

The average UK woman feels at her most beautiful in the final year of her twenties (29), before hitting the big 3-0.

Research released by the St. Ives skincare brand today reveals that almost a quarter (23 per cent) of British women feel at their most naturally beautiful at 29, with over a third (39 per cent) stating that they believe their looks to be at their peak at this age.

Feeling confident (57 per cent), falling in love (31 per cent) and being in a stable relationship (31 per cent), were amongst the factors cited as the most significant reasons behind women feeling their most attractive in their 29th year.

Age aside, it seems the ‘Friday feeling’ really does make a difference too, with a third of women (33 per cent of women) stating that during the week, they feel at their most gorgeous at 10am on a Friday. Over a quarter (26 per cent) said they felt good at this time because they had slept well, with 13 per cent stating that they felt fresh faced and full of energy (12 per cent).

In fact, the results revealed that getting plenty of beauty sleep is key, with 64 per cent of women stating that they feel at their least beautiful when tired. Almost half of UK women (48 per cent) attributed stress to feeling unattractive, whilst 29 per cent said that being in the presence of other attractive women made them feel less beautiful.

The research also revealed that women feel at their most naturally beautiful on their wedding day (26 per cent), on holiday (26 per cent) and whilst pregnant (14 per cent), whilst more than one in 10 women (12 per cent) feel they bask in a naturally beautiful glow after making love, and three per cent of women feel most attractive at work.

According to the survey, for over a third of women (36 per cent), receiving compliments from friends has more of an impact on how beautiful they feel than being complimented by men (34 per cent).

Nicole Melmore, Brand Manager, St. Ives said, “From age to occasions, our research shows that beauty really isn’t skin deep. In fact, with more women stating that they feel more beautiful when they are at home without their make-up on (17 per cent) compared to when they’re wearing lots of make-up (seven per cent), it seems that feeling attractive isn’t just down to having a perfectly made up face.

“There are a variety of factors that contribute to making women feel beautiful in their own skin, from a simple good night’s sleep to eating a healthy diet. We hope that women across the UK – of all ages – discover the little things that make them feel more attractive and have the confidence to embrace their natural beauty as a result.”