Hyundai’s World Cup radio campaign proves a winner

An inspired round of promotional activities held in conjunction with Virgin Radio for the two months leading up to this summer’s World Cup Final has highlighted Hyundai’s official association with the 2006 FIFA World Cup.

Eight lucky winners walked away with brand new Hyundai cars as part of the campaign and 34 pairs of World Cup tickets were donated live on air, courtesy of Hyundai.

The Hyundai/Virgin Radio campaign included special editorials by ‘voice of football’ Dominic Johnson and regular Hyundai-sponsored sports bulletins. Meanwhile, the Christian O’Connell breakfast promotion, played live at Heathrow airport, saw winners jetting off to matches in Germany, while the generous ‘Car Park Run’ and ‘Ticket to Drive’ competitions, offered semi-final tickets and brand new Hyundai cars as prizes.

The campaign’s most notable success was 10,606 people registering to take part in its activities – breaking all previous records for the radio station.

Hyundai Motor UK President, Ken Lee was on hand to congratulate some of the lucky winners at Hyundai London, the company’s flagship dealership.

Pictured with Ken Lee, left to right are John McDermott of Bushey, who received an all new Santa Fe 2.2 CTRD GSi, Dale Hilton from Bermondsey who won a Getz 1.1 GSi and Josephine Merrell from Eltham who received a Coupe 1.6 S.

Other winners were James Burns from Newcastle, Cathryn Churchley from Croydon and Nicole McVicar from Kentish Town, who each won a Getz 1.1 GSi. John Kelly from Newmarket won a Coupe 1.6 S and Warren Thomas of Romford took delivery of a Tucson 2.0 GSi.