Hyundai to unveil Concept Genesis at New York International Auto Show

Hyundai will present the world debut of Concept Genesis during a press conference at the New York International Auto Show on 4 April. The concept car heralds the future architecture and design of a rear-wheel drive premium sports sedan scheduled to grace the Hyundai lineup in 2008.

Hyundai Motor America, chief operating officer Steve Wilhite said, “Concept Genesis extends our product range into new territories from a performance, design and packaging perspective. When it arrives in 2008 it will catapult Hyundai into competition against some potent rivals, and Genesis is up for the challenge.”

Concept Genesis rides on a prototype of Hyundai’s all-new rear-wheel drive platform, signaling the brand’s desire to broaden its appeal to discerning driving enthusiasts. Concept Genesis is powered by Hyundai’s newly developed Tau DOHC 32-valve V-8 powertrain. Concept Genesis marks the beginning of premium performance for the Hyundai brand.

“Concept Genesis is a manifestation of Hyundai’s extraordinary desire to deliver world-class products across all model segments,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “With Genesis, we’ve got a unique product position – an all-new, highly capable, rear-wheel drive platform; a high-performance powertrain; and premium, progressive design – all at a price starting well under $30,000.”