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Europcar enhances its Privilege loyalty programme

25th February 2014 Print

Europcar has announced the new features of its Privilege loyalty programme with the addition of several new benefits aimed at rewarding the loyalty of both individual leisure customers and frequent business travellers. With this new programme, Europcar is demonstrating its aims to deliver quality service and tailor-made solutions to its customers. 

The new Privilege programme gives access to free weekend rewards as of the 3rd leisure hire, discount coupon vouchers as of the 2nd leisure hire and a whole new range of additional benefits including car group upgrades and access to Europcar’s fast-track ReadyService.

Europcar’s Privilege also introduces a new top tier level to reward the most loyal customers. The black card Privilege Elite VIP tier gives access to Priority Pass airport lounges worldwide and many other exclusive benefits.

These new features and benefits will be complemented by on-going communications to keep members up to date on their status in the programme and inform them about special Europcar offers for their particular mobility needs, as well as dedicated Europcar partner offers

Customers can register directly online on the dedicated Privilege websites, europcar.co.uk/privilege but also directly at Europcar corporate country’s stations.

“We are very proud to unveil our Privilege loyalty programme and share it with our customers. We want to thank all of them for their loyalty and the trust they place in us every day by offering them adapted offers as well as exclusive and innovative rewards such as worldwide lounge access via Priority Pass and ToMyDoor® delivery and collection service in Europe”, explained Marcus Bernhardt, Chief Commercial Officer of Europcar Group.

Europcar’s Privilege loyalty programme: what’s new?

All customers from Europcar Privilege Loyalty programme will be able to access a wide range of benefits, as well as services that simplify the hire process:

Free weekend hire when you hire 3 times in any one year. This can be redeemed from any Europcar location worldwide

Priority collection at ReadyService counters
A dedicated desk to skip the car queues at major airports across the world
Exclusive benefits from Europcar’s partner Accor hotels 
Guaranteed bookings

The Europcar Privilege loyalty programme offers 4 tier levels giving access to exclusive rewards.

Privilege Club

£10 discount coupon after the 2nd hire 
After reaching 10 hires2 or 39 hire days on any rate, public or company rates, Privilege Club members will be automatically upgraded to the next tier level and will receive a free weekend reward

Privilege Executive

£20 discount coupon after the 5th hire 
Free upgrade ( subject to availability)
After 10 additional hires or 40 additional hire days on any rate, public or company rates, Privilege Executive members will be automatically upgraded to the Elite tier level and will receive a free weekend reward

Privilege Elite

£30 discount coupon after 5th hire 
A free double category upgrade(subject to availability)
One free additional driver for each public rate hire
When reaching 15 additional hires or 45 additional hire days any rate, public or company rates, Privilege Elite members will be automatically upgraded to the top tier card, the black Elite VIP card and will receive a free weekend reward

Privilege Elite VIP

£30 discount coupon after 4th hire 
A Free weekend hire on joining this tier level
A free double category upgrade (subject to availability)
One free additional driver for each public rate hire
Free membership to Priority Pass giving access to more than 700 airport lounges worldwide with the first lounge access offered
Once a year, free ToMyDoor car delivery and collection service in participating European locations