LUX* Lijiang opens in the heart of the Ancient Town
Having recently unveiled LUX* Tea Horse Road as the cornerstone of its expansion in China, LUX* Resorts & Hotels is delighted to announce the opening of boutique hotel LUX* Lijiang, which opened its doors on 9th September, 2014.
Located at the heart of the Ancient Town of Lijiang, a UNESCO World Heritage Site, LUX* Lijiang captures the essence of the extraordinary Shangri-La region, an unspoiled landscape in history- steeped western China. Sheltered by the traditional timber-frame structures of Naxi architecture, rooms are luxurious and contemporary, with views over tranquil courtyards and picturesque roof- tops. Fusion Naxi cuisine is on offer in the restaurant; in the tea lounge, guests can linger and sample some of the best Pu'er teas of the region.
At the foot of the Jade Dragon Snow Mountain, LUX* Lijiang makes a lighter and brighter base for those seeking off-the-beaten-track adventures. Personalised excursions invite guests to experience the region in depth - a holiday to stimulate mind, body and soul. Explore nature trails on foot, bikes and on horseback, and learn about tea ceremonies inspired by the tales of the Tea Horse Road. Dedicated LUX* tour guides can even arrange a private audience with genuine Dongba Shamans, China's forgotten priests.
Inspired by age-old traditions, LUX*'s award-winning take on luxury, sets the tone in the hotel. Experience an authentic tea ceremony in the Tea Lounge at LUX* Lijiang and visit the Cha Ma Dao Library to discover the fascinating Naxi culture, or to share stories of your adventures with free international phone calls from the vintage telephone in the library. Learn how to write Dongba pictograms, embark on a treasure hunt around the Ancient Town, explore the Tea Horse Road's original pathways on horseback and climb soaring mountain peaks on tailor-made treks.
The opening of LUX* Lijiang marks the start of an exciting new circuit of distinctive stays - the LUX* Tea Horse Road - developed in partnership with Lijiang Yulong Tourism Corporation Limited. This unique journey through the Yunnan and Szechuan provinces will put the Greater Shangri-La region firmly on the map of discerning globetrotting travellers.
Heading the project in Yunnan province, LUX* Resorts & Hotels Regional Director Dominik Ruhl says, "We are thrilled to pioneer the creation of what will be known as one the world's greatest journeys, starting right here at the heart of the Ancient Town of Lijiang".
Mr He, Chairman of the Yulong Tourism Corporation Ltd, also expressed his delight with the partnership. "Having a proven track record in delighting sophisticated luxury travellers from around the world, we are delighted to cooperate with LUX* Resorts and Hotels. Together, we are going to start a new chapter in the history of tourism and hospitality in the legendary region of Greater Shangri-La. We are proud today to be opening LUX* Lijiang, the first step in what intend to be- come one of the great journeys of the world."
