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Investing to get easier as AXA Wealth launches new investment range

24th September 2014 Print

A new range of investment options are launched by AXA Wealth titled Intelligent Investment Choices, which will offer advisers a choice of fund ranges to serve the differing investment needs of their clients.

There will be three approaches as part of AXA Wealth’s new Intelligent Investment Choices proposition:

The managed solutions will offer access to a range of active, passive and blended risk-rated multi-manager funds from our in-house investment specialists, Architas

The researched fund range, which includes our Showcase Funds, will feature around 80 carefully selected active and passive funds from a wide range of external fund managers chosen by Architas following a strict due diligence process. The Showcase Funds are a select range of less well known hand-picked funds, representing what AXA Wealth believes are some of the industry’s best kept investment secrets

Finally, the wide fund list will provide access to the broad world of investments. Within this is the AXA Fund Collection that offers clients a range of single and multi-asset funds from within the AXA Group, many of which are available at an exclusive discounted rate.

Mike Kellard, chief executive officer, AXA Wealth, said: “Having conducted extensive research into what advisers want from an investment solution, we are launching Intelligent Investment Choices to support them in dealing with their clients to help them build a better future for them and their families. It is our job to listen to advisers and deliver something that cuts through the noise and simplifies the investment process they use for their customers. This is the principle on which Intelligent Investment Choices is built.”

AXA Wealth’s research capability will ensure all funds are featured on merit, with an antenna that seeks out new, innovative investment ideas that add diversity and potentially something different to clients' investment portfolios. The range will feature the funds that it believes are the best in the market. Advisers can then use the selected funds to build a variety of portfolios suitable for individual clients.

Kellard added: “Advisers need an investment process, with strong governance, from a partner they can trust. That’s why we’ve placed integrity at the heart of our investments, offering access to comprehensive research, analysis and due diligence from our in-house investment specialists Architas.”

Intelligent Investment Choices will be available across AXA Wealth’s offering, including the Elevate platform, Retirement Wealth Account, Family Suntrust, Investment Bond, and AXA Wealth International.

For more information and to see the full list of funds available, visit