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Amazon launches Black Friday Deals Week 2014

19th November 2014 Print

Running from Monday 24th November until Sunday 30th November, Black Friday Deals Week 2014 is set to be Amazon.co.uk’s busiest sales week ever. With over 3,000 ‘Lightning Deals’ – a limited amount of a product sold at a discount, for a limited period of time – Amazon.co.uk will be releasing new offers every ten minutes throughout the week.

From stocking fillers to diamond jewellery, current Amazon.co.uk prices will be cut by an average 40%, saving customers millions of pounds on items including:

Xbox One Bundles

Sony 48-inch TV

Canon DSLR Camera

Nokia Lumia Smartphone

Selected Ariel Fine Diamond Jewellery

Le Creuset Cookware

BioChef Silent Juicer

DeLonghi Bean to Cup Coffee Machine

James Bond - 22 Film Collection

Middle Earth: Shadow of Mordor

Marc Jacobs Sunglasses

Philips Shavers

Johnnie Walker Whisky Platinum 70cl

Korg Digital Piano

And1 Basketball Hoop

Emiglio Remote Controlled Robot

My Little Pony Equestria Girls Rainbow Rocks Mane Event Stage Playset

Mr Men My Complete Collection by Roger Hargreaves

Disney Frozen Pyjama Set and Marvel Avengers Pyjama Set

For the first time, Black Friday Deals Week will also include offers from selected Marketplace sellers including wine from Laithwaites Wine and retro confectionery from Chocolate Buttons.

Selected deals will run again on Saturday 29th November and Sunday 30th November to give shoppers another chance to pick up cut-price Christmas presents.

“Last year, Black Friday was so popular that for the very first time in our history, we received orders for over 4 million items in one day,” commented Xavier Garambois, Vice President of EU Retail at Amazon. “This year, we are offering ten times as many deals as Black Friday Deals Week 2010, when we first introduced Black Friday to the UK.”

“With a thousand more deals than last year, we expect record numbers to take advantage of Black Friday Deals Week this year,” commented Christopher North, Managing Director, Amazon.co.uk Ltd. “From children’s toys and consoles to fine jewellery and wearable technology, Black Friday Deals Week now signals the start of Christmas shopping in the UK with millions of pounds to be saved on must-have gifts.”

In America, the discount shopping day known as Black Friday falls immediately after the Thanksgiving holiday. Amazon.co.uk introduced the Black Friday concept to the UK in 2010 with 300 deals. Last year was the busiest Black Friday Deals Week yet, with shoppers enjoying more than 2,000 deals. The number of products sold on Amazon.co.uk on Black Friday 2013 was over 160% higher than on Black Friday 2010. The sales peak during Black Friday Deals Week 2013 came at 1pm on Black Friday itself (Friday 29th November, 2013), when customers snapped up bargains including Just Dance 2014, Olympus Digital Compact Cameras, Boardwalk Empire DVDs and NESCAFÉ Dolce Gusto Coffee Machines.