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Brits enjoy an appy Christmas

31st December 2014 Print

Leading beach holiday specialists On the Beach witnessed a massive boost in bookings between 10am and 11am on the 27th December, with the majority of people using their new devices to search and book their 2015 holiday.

With Santa leaving millions of Brits the latest devices in their stocking, research shows that bookings via mobile and tablet was up a massive 147% on last Christmas, with only 33% of all traffic coming via desktop.

Spain is once again the most popular choice of destination, with only one in the top five outside of the old British favourite. Tenerife is the most popular destination, followed by sunny Sharm El Sheikh in Egypt.

Majorca, Lanzarote and Gran Canaria complete the top five.

Alistair Daly, Chief Marketing Officer at On the Beach comments: "This surge in traffic and bookings via mobile and tablet suggests that more and more Brits are ditching the desktop. More than half of all our traffic is coming via mobile and tablet and we expect this number to continue to rise in 2015." 

About On the Beach 

Founded in 2004, On the Beach is a leading online travel company in the UK and has become one of the most popular holiday booking sites, with 50 million website visitors every year and one million customers choosing On the Beach to find, book and enjoy their perfect beach holiday. Book online at, or by calling the UK call centre on 0871 474 3000.