Volvo focuses on ‘Fuelwatch’ and dealer-led customer events

Following the success of the recent series of ‘Fuelwatch’ themed customer events held by the Dealer Network to launch the new generation FH16, FH and FM vehicles, Volvo Trucks has decided not to attend the CV Show in 2009. Instead, the company will focus its resources on customer and prospective customer-oriented regional and local activities.

The 2008 launch events were well received and feedback from customers and prospective customers was very positive. The local and regional activities to be held in 2009 will be used to demonstrate Volvo’s strong commitment to its customers, Dealers and the UK and Irish markets.

Volvo Trucks Managing Director Göran Nyberg explained the decision thus, “’Fuelwatch’ is central to our programmes to help customers reduce their fuel bills. This autumn we held a number of customer events hosted by the Dealer Network to introduce the new truck range and the new 11-litre engine. At these events we focused very hard on presenting evidence of the benefits of ‘Fuelwatch’, including how Dynafleet can be used to significantly reduce, not only fuel bills, but also environmental impact. Furthermore, ‘Fuelwatch’ also focuses on developing professional driver’s skills and getting the best out of the truck. This results in reduced wear and tear on the vehicle - which delivers benefits in terms of lower maintenance costs.”

“Our customers are telling us that they want to see more of this type of event. In the light of the current economic circumstances, we will work even more closely with our customers and we believe that this requires a much more local and regional approach by working through our Dealers,” he added.