The Business of Winning – buy the book and act the part

‘The Business of Winning’ is the MIA’s glossy coffee table guide to Britain’s Motorsport Valley – home to seven of the 11 Grand Prix teams, the reigning WRC champions and countless successful global motorsport suppliers.

Backed by UKTI, it charts how the UK’s innovative design, R&D, engineering and manufacturing solutions have placed it in pole position among the motorsporting countries of the world. Far more than a celebration of recent successes, this lavishly illustrated publication demonstrates how everything from tomorrow’s intelligent IT infrastructures to environmentally sensitive racing solutions are currently being resolved within the dynamic technology hotbed of Motorsport Valley.

Said Chris Aylett, “Even arch enthusiasts are invariably unaware of the depth of the motorsport expertise that exists in the UK - the engineers and designers of our small island continue to influence just about every category of the sport the world over. To ensure we retain our pre-eminence, I would encourage anybody involved in the sport to read the ‘Business of Winning’ and glean what has made Motorsport Valley the success it is and what it will take to retain that advantage.”

Copies of the ‘Business of Winning’ are available from the MIA at a cost of £25 each (excluding post and packing). For further information contact Jade Connolly at jade.connolly@the-mia.com