Citroen “eggs on” the public to find Britain’s Best Brekkie

Citroen has teamed up with The Sun newspaper in a national campaign to search for Britain’s Best Brekkie. The company is asking Britain’s army of LCV drivers to nominate their favourite breakfast hotspot and stand a chance of winning a new Berlingo van.

The competition will be launched on the 20th of February with a four-page pullout feature in The Sun newspaper. At the same time, Citroen/Sun Britain’s Best Brekkie posters will be sent out for display in 2,500 cafes throughout the UK. The competition continues until the 13th of March, with regular coverage in The Sun. The lucky winner will receive their new Berlingo van in the week commencing the 30th of March with The Sun girls and Citroen’s Robert Handyside presenting the keys at the winning café.

Robert Handyside, Citroen’s commercial vehicle operations manager, comments, “There are thousands of hard-working van drivers who know what makes a great breakfast. We know what it takes to make a good van and we are offering the chance to win a fantastic new Berlingo in our competition to find the café serving the Britain’s Best Brekkie in 2009. The winning café will get the prestigious Citroen Sun plaque and £1,000.”

Citroen’s Road Show programme will also be visiting major B&Q stores across the UK throughout the Britain’s Best Brekkie competition period (please see dates and locations attached). Here, drivers will have the chance to inspect the latest Citroen LCVs. They can also have a free breakfast on Citroen, thanks to a mobile catering unit being towed by a Citroen vehicle accompanying the Road Show. Visitors to these Citroen Road Shows are also entered in the competition to win a new Berlingo van. The Citroen Road Show programme will be widely publicised on local radio stations across the UK, with invitations to attend.

“When times are tough, you can rely on Citroen to be sunny side up, sizzling with new ideas to bring home the bacon. We believe that the Britain’s Best Brekkie competition, together with our Road Show programme and free breakfasts for all, will combine fun and financial benefit for the lucky winner of the new Berlingo,” Robert Handyside concludes.

Citroen roadshow B&Q store locations and timings:-

Date & Address

Monday 23 February
2 Larch Drive, Gunnersbury Road, Chiswick, London, W4 5QL

Tuesday 24 February
Hesterman Way, Valley Park, Croydon, CR0 4YA

Wednesday 25 February
Herron Way, Lakeside Retail Park, West Thurrock, Grays, RM20 3WJ

Thursday 26 February
London Road, Stevenage, SG1 1XW

Friday 27 February
Will Adams Way, Gillingham, ME8 6BY

Monday 2 March
Mucklow Hill, Halesowen, Dudley, B62 8EP

Tuesday 3 March
Dunlop Way (off Chester Road), Castle Vale, Birmingham, B35 7RD

Wednesday 4 March
Georges Road, Heaton Norris, Stockport, SK4 1DR

Thursday 5 March
Great Stone Road, Stretford, M32 0YP

Friday 6 March
Westhulme Way, Oldham, OL1 2PH

Monday 9 March
Mavor Avenue, Nerston Industrial Estate, East Kilbride, G74 4QX

Tuesday 10 March
21 Leggatston Road (off Darnley Mains), Darnley, Glasgow, G53 7RJ

Wednesday 11 March
Tennent Street, Coatbridge, ML5 4AN

Thursday 12 March
Harbour Exchange, Airport Road West, Holywood, Belfast, BT3 9DY

Friday 13 March
Boucher Road, Belfast, BT12 6HR