Motorpoint unveils fifth location

Motorpoint today formally unveiled its fifth location in only 9 years, following the recent purchase of the impressive 5-acre site, situated close to the A1 motorway in Peterborough. The new premises which were officially opened by Stewart Jackson, MP for Peterborough, allows Motorpoint to further consolidate its position as the UK’s leading car supermarket, and to put greater pressure on those car supermarkets which have traditionally dominated the south of England.

Car ownership is at one of the highest levels in the southern region of the UK, and has always represented a market which is both fiercely competitive, and highly sensitive to price. Following a comprehensive review of market performance and internal business strategy, Motorpoint, who has had a pronounced foothold in the Midlands and North of England for nearly a decade, aims to capitalise on this by extending its already highly successful business model of a large range of very competitively priced cars and commercial vehicles to the new outlet. With the recent acquisition, projected total annual sales for 2007 are now forecast at 47,000 units, equating to average weekly sales of nearly 900 vehicles across the UK, which is estimated to outperform any direct competitors in the sector.

Commenting at the launch, David Shelton, Managing Director of Motorpoint explained: “The automotive retail sector is in constant evolution, and we are always looking at ways to continually set the benchmark, by bringing an innovative approach to the industry. Providing customers with greater choice is key, and the additional location in Peterborough is significant as this will establish a catchment area which will extend into the London and the Home Counties, and its extensive customer base.”

In addition, following a study conducted by the retailer, Motorpoint will be looking to further change conventional business practice by introducing a greater number of female salespeople into the business on their training and coaching programme, alongside those who have already been recruited at the other sites. A growing number of customers have expressed this as a preference to salesmen when purchasing a vehicle from a car supermarket who currently dominate the sales floor in the industry.

For more information on Motorpoint, and the latest deals, visit motorpoint.co.uk.