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What is a Guest Post?

13th June 2021 Print

A guest post is a blog post or piece of writing published on another person's blog. When you write something on your site, it's called a "post," but when you write something on someone else's blog, it's called a "guest post." Guest bloggers usually contribute to related blogs in their industry for several reasons; it could be to return visitors to their website, improve their brand's reputation and recognition, make connections with peers in their profession, or gain backlinks high-authority domains will help them increase their domain authority.

Benefits of Guest Post

Guest blogging almost always benefits both the guest blogger and the blog that hosts the guest content. This means that guest blogging is a two-way path, so if you wish to join the trend, you should also be willing to host guest bloggers' posts on your website.

Guest blogging is also a perfect way to boost your site's rankings as long as your content is of good quality. If other people connect to your blog from their blogs, Google believes the blog's content must be substantial and exciting. When people leave comments, retweet, like, or connect to your site, it improves its PageRank, which means it's more likely to come up first when someone searches for a similar subject on Google.

Tips for creating a Guest Post

Here are several tips you can make use of when writing guest posts:

1. The content of guest posts must be well-written. It should be informative, engaging, and possess SEO qualities. Your post must be compelling, and people should want to read them. The content must also be relevant to the blog's niche; people and search engines are becoming more selective. If you struggle with content writing, some companies such as Revpanda offers professional copywriting services.

2. Readers should feel compelled to share your guest post on social media; this would also help drive traffic to your blog.

3. Using a call-to-action at the end of each article to invite readers to leave comments. Remember that the more people who comment on and share your blog, the more famous it will become in a quest for SEO.

4. Making use of outbound links would be helpful and vital to the content of the article. 

5. Posting on sites that post a lot of guest content isn't a good idea because the links are almost useless—instead, post on sites that already rank high on search engines and have fewer guest posts.

6. Don't forget to attach links from your blog post to the guest post.

7. Promote the guest post on social media such as Twitter, Facebook, Pinterest, Quora as much as possible. 

8. Stick around and respond to comments on the guest post; make it more engaging to pull more traffic and rank better on search engines. 

9. Establish and maintain a good relationship with co-authors and other bloggers; be sure to appreciate them for the opportunity of featuring on their blog.

10. Use Google Analytics to see how much traffic your guest post is bringing in. This will give you a better understanding of what your readers want to know and working for your business.