RAA choose Diamondbrite

Jewelultra are proud to announce that The Retail Automotive Alliance Limited (RAA) have chosen the Diamondbrite paint and fabric protection process as their preferred choice.

The RAA was established in January 2005 to create an alliance of privately owned dealer group operators. Its members are well established privately owned and managed Groups, providing strong regional focus, who have traditionally leveraged strong customer satisfaction and loyalty. The current 22 member groups within the RAA share a combined industry experience of over 1000 years with many into 3rd and 4th family generations. The combined critical mass of the RAA nationally places them number 2 in the top 100 UK Automotive Groups.

Paul Knight the RAA’s CEO said ‘This was an important choice for us given the fact that new and used vehicle margins are under intense pressure and paint and fabric protection is a huge opportunity for our members together with a strong customer attraction.

We wanted a company and product that could give our members superior quality, a product range that was competitive with many options, and most importantly ongoing support which was second to none. After lengthy negotiations and trial process we felt Jewelultra was the company and Diamondbrite the product that could give our members exactly what they wanted’

Lance Boseley Sales and Marketing Director for Jewelultra said ‘We feel proud and very honored that the RAA have chosen us to be their preferred supplier of paint and fabric protection. The RAA tender process was extremely thorough and I know that we will not let them down in terms of the help and support we will give the members’

Diamondbrite, which is manufactured by Kent based family company Jewelultra, is the only patented paint protection process which is guaranteed for six years.

Used all over the world in some of the harshest environments, Diamondbrite has become a favourite of the worlds top car manufacturing companies from Mercedes to Jaguar for its ability to maintain a show room shine without the need to polish and wax.

The Jewelultra brand has become synonymous with quality and reliability and is about to be launched in the Marine market.