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Is hiring a Google Adwords consultant worth it?

26th August 2021 Print

You may be asking yourself this very question, and if so, your motivation may be coming from two concerns: you lack the time to run a campaign, and your Google knowledge is mediocre at best. These are both valid points and definitely worth taking into consideration, and the obvious answer to your question is: yes, it is absolutely worth it to hire an adwords consultant. Though it is tempting to do it yourself, given that you may have some knowledge and experience and the thought of parting with your hard-earned money makes you cringe, the Google algorithm is not an easy beast to tame. It has taken down many experienced marketers, and that’s why people aren’t afraid to pay top dollar to avoid dealing with it. 

Here are some things to think about when deciding on whether to hire a Google Adwords management company or consultant. 

The benefits

Hiring Google AdWords management services provides many benefits, a few of which are ranking in Google search, landing page optimization and keyword management. If you’ve ever searched for anything on Google you know that you very rarely make it past the first page of searches, which is why it’s so important that your website sits at the top of Google’s search results. 

Optimizing keywords is another incredibly important factor, and directly related to your ranking in Google search. Paying for clicks means that you want the right keywords reaching the right people, and a google adwords consultant has the know-how to make that happen. Irrelevant clicks not only set you back business-wise, but financially as well. Once you’ve got the keywords right and the relevant customers are being reached, a fantastic landing page takes them the rest of the way, and that lead turns into qualified sales, purchases, and clients. 

If you’re still unsure, ask yourself what you know about the Google algorithm, ranking system, quality score and keywords. If the answer is not nearly as much as you’d like, go for a Google consultant. 

The hiring process

Now that you’re sufficiently sure about taking the plunge, treat the recruitment process as you would any employee hiring process. Start by creating a list of possible firms or individuals to work with, and from there, narrow it down to the ones that give you the best responses, reviews, and gut feeling. Most companies will have reviews and client testimonials, and of course, you should Google them! Their ranking will also give you a good idea of how they manage their own marketing and Google Adwords. 

Think about what you’re looking for and be as communicative as possible. The more they know, the more they can cater to your needs. Set out a rough budget plan, as well as information about your products and goals for your business. Let them know what kind of contract length you’re interested in, and learn about their methodology, approach, and general vibe. Essentially, you’re going to be working together for a while, so go with your gut. Reviews, data, and analytics do matter, but if you can’t stand them, it’s never going to work. Trust yourself. 

The start

Once you’ve chosen your adwords consultant, sitting down for a brainstorming and strategizing session is essential. You’ll want to brief them on everything from company brand and tone to campaign ideas and budget. Start out by choosing the best product or service to focus on, as well as specific actions you are trying to inspire in your customers. This may be anything from using a discount code, requesting a free trial, watching, or reading content to buying right away. 

If you don’t have a clear strategy and objective, chances are you won’t achieve much. Many people start out with good ideas for landing pages, keywords, and campaigns, but the devil is in the detail. A good Adwords consultant will know the right questions to ask to get a clear idea of what you’re trying to achieve, and therefore, help you achieve it. A campaign will need to be constantly tweaked and improved, so you’ll need someone you trust and who understands you and your business. If you set out clear goals and objectives from the start, this will a walk in the park.