Website to help drivers and riders stay in control

A new website aimed at making Britain's roads safer by targeting driver and rider behaviour has been launched by the Royal Society for the Prevention of Accidents.

The RoSPA Advanced Drivers and Riders website (roadar.org) not only provides information for existing advanced motorists, but includes advice for all road users on safer driving and riding techniques.

With the strap-line "Whatever the weather, whatever the conditions, know you are in control", and with a special area dedicated to young drivers, it aims to increase awareness of how becoming a member of a local RoSPA Advanced Drivers and Riders group and taking an advanced test can help road users to stay safe.

A recent study revealed that an error or reaction by a driver or rider, such as failing to look properly or swerving, was among the causes of 66 per cent of all accidents on Britain's roads. An injudicious action, such as exceeding the speed limit or going too fast for the conditions, was cited for 28 per cent of accidents, and behaviour or inexperience, including aggressive driving, was mentioned for 25 per cent of accidents.

Kevin Clinton, Head of Road Safety at RoSPA, said:"In 2005, 3,201 lives were lost on Britain's roads. RoSPA believes a greater focus on safer driving is key to reducing this toll.

"Most motorists think they are both safer and more skilful than the average road user, yet the statistics show that human error is a major cause of accidents."

Emma Middleton, Development Officer for RoSPA Advanced Drivers and Riders, said:"It is all too easy to develop poor driving or riding habits without realising. For this reason, RoSPA encourages all road users to consider some kind of refresher training." RoSPA Advanced Drivers and Riders groups, which exist across the country, provide a valuable opportunity for motorists to develop their skills. They help people prepare for an advanced driving test, whether it has been many years since they passed their original test or just a matter of months. We hope the new website will inspire and assist existing group members as well as others who are looking to increase their safety and enjoyment on Britain's roads."

The website features an exclusive members' area with discounts and special offers from companies such as Halfords and Continental and access to reduced insurance premiums. There is also assistance for motorists preparing for the highly regarded RoSPA Advanced Drivers and Riders test.

A 15 per cent discount on the cost of an advanced test is available to people joining a group for the first time online and pre-booking their test (terms and conditions apply, see roadar.org).