National Vans get a face lift!

National Van Rental is giving its 5000 strong fleet of vans a face lift. Over the next few months the fleet will be transformed through the addition of dynamic and eye-catching new green decals building on the existing National brand to create a more contemporary look and feel. New straplines ‘Local Branches Nationwide’, ‘All Shapes and Sizes’ and ‘One-Way Rentals Available’ will sit alongside the new look brand to convey the key benefits of renting from National.

Creative agency Guerilla designed the new decals which needed to apply to all sizes of vans on offer from National, from small combis to large transit vans, as well as appeal to both corporate and leisure customers.

Dawn Clayton, Marketing Manager for National said: ”The van fleet provides a fantastic opportunity to get our brand in front of a huge audience – whether that’s road users, pedestrians, football fans, even TV viewers. We therefore wanted to ensure the new decals made an impact and got across the key benefits of renting from National but without losing the original brand values. We believe the combination of the green background inset with the new National Van logo and the eye-catching straplines more than achieves this.”