Wallace and Gromit in new energy efficiency advert

In the latest 30 second ad the famous pair suffers another calamitous mishap when Wallace concocts a baa-rmy scheme to fill his loft with sheep for better insulation. As poor Gromit ‘rams’ shut the loft hatch, the ceiling begins to crack and the entire flock, along with plaster and rubble, come tumbling down.

Luckily npower Bob appears to tell them there is an easier way: most homes have poor loft insulation, so it’s wise to prepare for winter by letting npower insulate your loft from only £149, saving time, money and sheep.



Wallace and Gromit’s appearance is the second of a series of npower adverts starring the duo. Each ad will be characterised by the famous duo doing what they do best and inventing hair-brained schemes to make their home more energy efficient.

The ad, which premiered on Thursday (23rd July) during the Home Show at 8.30pm on Channel 4, highlights the benefits of insulating your loft properly and how Britain’s brightest energy company is helping to make energy efficiency easier. It follows the success of the first npower ad starring Wallace and Gromit, which aired in March this year and has sent installations of energy efficient boilers soaring.

Kevin Peake, npower marketing director, said: “Wallace and Gromit are a family favourite and the most famous Oscar winning duo in Britain. We’re hoping their positive approach to energy efficiency will help people see how simple it is to make small changes and a big difference to their energy bills.

“Although loft insulation may not be an obvious priority while the weather’s warm, now is an ideal time to tick it off your to-do list as you’ll be setting yourself up to save energy and money in the winter months. And even if you think you have loft insulation, make sure you have enough: 270mm is the recommended depth.”

Supporting the campaign are two market-leading offers for loft insulation. For the DIY market, npower has teamed up with insulation manufacturer Rockwool and national builders merchant Build Center to offer 2for1 on rolls of insulation with free delivery thrown in. For those who don't fancy having a go themselves, npower will provide and install loft insulation from only £149.

Further details and terms and conditions for both offers, visit npower.com