Armor All comes clean

Global car care leader, Armor All, has today pushed the button on a new UK website, armorall.co.uk, designed around a new global corporate identity, developed by the US parent company and utilised worldwide.

A new-look brand logo includes the fourth generation of Armor All’s famed ‘Arnie’ character, and coincides with the phased roll-out of all-new Armor All packaging.

The new product-focused website splits Armor All’s award-winning range into three sections – interior, exterior and wheel & tire – to make it easier for car care fans to find the most suitable product for the task at hand.

If that isn’t enough, handy new features like Tips & Tricks also give visitors a blow-by-blow account of the best way to maximise their car clean regime, whilst Armor All aims to remove all need for neglect via a number of invaluable new Car Care Checklists, available now to download and print off.

Also bringing extra value to site visits is an on-line free-entry draw to win one of 25 state-of-the-art portable sat navs worth £179.

And in a final fillip to motorists, the columns that have made Armor All more than just a car cleaning resource over the years, still remain, with regular news bulletins as well as details on where to get your hands on free samples, courtesy of Armor All’s tried and trusted partners in the fight against grime.

To visit the new site, go to armorall.co.uk.