Darker, sleeker image for Guy Salmon Prestige Rental

Luxury car rental specialist, Guy Salmon Prestige Rental has unveiled a fresh, sleeker and sexier image for its advertising activity in a move to broaden its appeal and enhance its service offering across the UK. The darker, edgier and more urban advertising images have been created by Fruition Creative Agency with the intention to evolve the brand into a more dynamic style to reflect the prestige nature of Guy Salmon.

Dawn Clayton, Marketing Manager for Guy Salmon said: “ We conducted a series of customer focus groups which identified the need for a much edgier feel to appeal to a broad range of audiences, from city workers and entrepreneurs to those seeking a gift experience for a 60th birthday. The new images are initially being run in selected consumer press with the view to apply the image more broadly based on the feedback to this first campaign.”

The fresh impetuous created by the new look and feel is being carried through to the creation of a new role for Guy Salmon with the appointment of Jim Paterson to Operations Manager.

Jim Paterson joins Guy Salmon from Sixt Rent A Car. Prior to this, Jim spent seven years with Guy Salmon’s sister company Alamo Rent A Car. In his new role Jim’s valuable experience of the leisure car rental market will be exploited to ensure customers continue to receive the highest standards of customer service including executives using Guy Salmon’s key airport and London locations.

Dawn Clayton, concludes; “The new appointment comes at an important time for Guy Salmon as we invest in the new look and feel of the brand. Renting from Guy Salmon Prestige Rental is not just about getting from A to B, it’s an experience in itself, from the moment a reservation is made, our customers receive a first class service that will make them feel like one of the elite and we feel the new design embodies this.”