Sainsbury’s Car Insurance launch TV advertising campaign

Sainsbury’s Bank says that competition in the car insurance marketplace has never been greater and that this year, the sector’s advertising spend could top £200 million for the first time. The bank has announced its own multi-million pound marketing campaign to help highlight the competitiveness of its motor cover. This will include its first ever national TV advertising campaign that focuses on car insurance.

Sainsbury’s Bank estimates that each year, as many as 18.3 million motorists paying up to £6.7 billion in premiums obtain more than one quote for their car insurance and therefore consider switching insurers. To support the re-launch of the bank’s Car Insurance, research from Consumer Intelligence reveals that for the latest period of November 2004 – April 2005, Sainsbury’s car insurance premiums were consistently among the most competitive 25% available. If all motorists paid the average premium of the top 25% insurers, collectively they could save up to £1.17 billion on their insurance.

Jonathan Hewitt, Director of Insurances at Sainsbury’s Bank said: "The car insurance sector is one of the most competitive in retail financial services. We have a market leading product that offers a great combination of competitive premiums and quality cover and hopefully with our new TV advertising, we can take this message to a much wider audience. We believe that we are well placed for strong growth in the car insurance marketplace."