Investors urged to take advantage of ISA reforms

The Investment Management Association (IMA) is urging investors to take advantage of ISA reforms as soon as they come into force on 6 April 2008.

Commenting now that the final Regulations to implement the reforms have been approved, Richard Saunders, Chief Executive of the IMA said, "We have long called for improved incentives to ISA saving. Making the ISA a permanent feature of the savings landscape and removing the distinction between mini and maxi ISAs will make the ISA easier to understand and should encourage savers to take advantage of their attractive benefits. We would strongly urge all investors to use ISAs as building blocks for their savings. For those investors who have built up cash ISAs over the years it is worth considering making use of the new option to transfer some or all of this cash into stocks and shares ISAs."