first direct launches market leading fixed rate cash e-ISA

first direct has launched a market leading fixed rate cash e-ISA at 5.85% AER (6.125% tax free). The cash e-ISA is available until 6 November and the rate fixed until 15 June 2009.

The first direct cash e-ISA offers:

a market-leading fixed rate of 5.85% AER until 15 June 2009 which
will then revert to the standard cash e-ISA variable rate at the time (currently 4.5% AER),
ISA balance transfers allowed from other providers,
no withdrawal or transfer fees,
interest calculated daily and paid monthly,
easy online application
no need to open a first direct account.

Mike Brown, Head of Savings and Investements at first direct commented, 'There is so much uncertainty surrounding interest rates at the moment, we wanted our customers to have the security of knowing their savings will earn the same great rate of interest until June next year.'