Record numbers of new savers choose M&S Money

The new M&S Advantage Cash ISA option is attracting record numbers of savers, with over twice as many accounts opened since launch in January as during the whole of 2008.

Customer feedback indicates that many are basing their choice to save with M&S Money not only on the rate itself, but also on brand trust and security. Recent research reveals that for a third of people (34%) the most important factor when choosing a home for their money is a savings provider they can trust.

As well as seeking a trustworthy provider, customers are looking for value in terms of pricing, quality and service. M&S Advantage Cash ISA is currently one of the most competitive in the market. Fixed rate options are also available, and customers can split their annual Cash ISA allowance between variable and fixed rates, using one simple application form.

Colin Kersley, M&S Money Chief Executive, commented; "Financial stability is a priority for savers in these uncertain times, with trust and value becoming key factors for customers when choosing a savings provider. Record numbers of savers are applying for new Cash ISAs with M&S Money or transferring from other providers, and they tell us it's because they have trust in the brand.

All cash savings with M&S Money are protected under the UK Financial Services Compensation Scheme, so the first £50,000 per customer of any cash savings are 100% guaranteed. M&S Money is part of HSBC, one of the world's largest banking and financial services organisations.