Pru is best lifetime mortgage provider

After only a year since launch, the Prudential’s Property Value Release Plan has made it a hat-trick of awards for 2006.

Having won awards with Moneyfacts and Mortgage Strategy already this year, the Prudential has now been awarded the best lifetime mortgage provider at the 2006 Equity Release Awards.

Ali Crossley, Pru’s Director of Lifetime Mortgages, said: “We are delighted to win this award. It’s satisfying to see that Prudential has again been recognised by financial advisers as the best provider in the market, offering good value for customers and giving advisers innovative products to recommend to their clients.

“Flexibility is key to customer value, and in that respect, our product leads the pack. Our lifetime mortgage plan gives people flexibility and control in allowing them to take their money as and when needed rather than in a single lump sum.”