A1GP World Cup of Motorsport announces deal with AquaSP

A1GP World Cup of Motorsport today announced an exciting and innovative partnership with Multi Pro Natural Ltd, a major new water purification company. Multi Pro Natural will first be launching AquaSP a revolutionary water treatment solution. Multi Pro Natural has signed a three year agreement to become a major event partner of the series.

In addition, AquaSP will also become a sponsor of eight of the A1GP teams: A1 Team Switzerland, A1 Team South Africa, A1 Team Portugal, A1 Team Great Britain, A1 Team Netherlands, A1 Team China, A1 Team Germany and A1 Team India

AquaSP is an innovative, non-toxic and environmentally friendly water treatment formula with more than 40 known applications and has been developed by Multipro Natural AG, a Zurich based organisation that begins operations in October 2007. It is an enzyme based product which acts as a catalyst to the natural oxidization process of water. This revolutionary product has wide variety of applications with the end result being clean drinkable water.

A1GP’s leadership in showcasing environmental technologies through the THINK Greener Racing initiative provides a strong platform to showcase Multipro Natural’s new environmental technologies.

Mr Roderick Tanzer COO, Multipro Natural AG comments; ‘Multipro Natural AG is a new business that is looking to build its brands globally. This partnership is mutually beneficial as A1GP provides global reach into more than 150 countries with 300 million viewers’.

Multipro Natural AG will be supporting A1GP over the next three years in a multitude of ways including sponsoring eight A1 Teams namely; A1 Team Switzerland, A1 Team South Africa, A1 Team Portugal, A1 Team Great Britain, A1 Team Netherlands, A1 Team China, A1 Team Germany, A1 Team India. The sponsorship includes sponsorship of car liveries and website activation.

In addition to team sponsorship, AquaSP will be involved in event sponsorship starting with the sponsorship of A1GP Zandvoort, The Netherlands on 30 September. This will involve podium and trackside sponsorship as well as event activation.

AquaSP will be leveraging its association with the National A1 Teams via the global broadcast reach and the leadership that A1GP has illustrated through their environmental policy and initiatives.

Pete da Silva, CEO of A1GP commented; ‘Since the launch of the A1GP’s THINK Greener Racing initiative, which laid out a series of commitments to help reduce our environmental footprint such as switching to biofuel, we have become a natural attraction to other sponsors that have the same set of environmental principles. We believe we have found the perfect partner in AquaSP’.