Sky Motoring joins Sky.com portfolio

Sky has launched a new motoring website, Sky Motoring, as it continues to expand the breadth and depth of content available through Sky.com. The site offers the latest in motoring news, original features, extensive car reviews, buying advice, blogs and rich video content, reaching out to motoring novices and enthusiasts alike.

Sky Motoring combines a wealth of original editorial and video content with partnerships with leading automotive brands WhatCar.com and Autotrader, who will provide car review data and used car classified adverts, respectively. Unique video content will be integrated into the site from launch with the promotion of “sixty-second reviews” for over 150 cars, a figure that will rise to over 250 over the coming months.

Sky Motoring’s site architecture was designed and built by web development agency MediaBurn, whilst ongoing expert editorial and video content creation will be managed by Guerrilla. The site can be accessed via Sky.com or via its dedicated URL: sky.com/motoring.

The arrival of Sky Motoring continues Sky’s commitment to invest in new areas of online content. Supported by some of UK’s most popular and established online brands, including Sky News, Sky Sports and Sky One, Sky Motoring follows the recent launches of Sky Dating, Sky Property and SkyCast. Sky’s portfolio of websites continues to extend its online reach and has attracted over 7 million unique users every month in the last year - reaching up to 34% of the UK’s entire online user base in peak months*.

“We are seeing continued growth in online traffic thanks to a combination of organic enhancements to established online brands as well as exciting new site launches. In bringing together strong editorial, dynamic interactive content and an entertainment focus, Sky Motoring will add to the richness of content offered through Sky.com,” comments Andrew Hawken, Editorial Director, Sky.com.

“The Sky.com family continues to reach an ever broadening online audience. In deepening our content base, Sky Motoring will present advertisers with even more opportunities to engage with our online communities. The extensive use of video opens up a range of new creative avenues for our advertiser partners,” adds Paul Wright, Director of Sales, Sky Digital Media.

Sky Motoring’s dedicated editorial team will be led by Alistair Weaver, a multi-award winning journalist and television presenter. Alistair has previously worked as a road tester for Autocar and What Car? and has also contributed regularly to leading automotive and lifestyle publications includingAutocar, Top Gear, FHM, Sunday Times, Daily Express and the Independent. His extensive television and radio experience includes a season of Pulling Power on ITV1.