Ignition – a brand new name for a long-established company

European specialist automotive training services group MI-Acumotive has adopted a new brand identity to signal the next phase in its development. Its new name, Ignition, represents the impact its strategic input, product intelligence and e-learning programmes can have on motor manufacturers’ retail sales teams’ knowledge and skills.

“After three decades working with leading manufacturers in the UK and Europe, we felt it was time to re-examine our own business style and how we positioned ourselves in the automotive industry,” explains Ignition Managing Director Rob Forsyth. “We concluded that a single name for our UK and Brussels-based operations, previously Marketing International (MI) and Acumotive, would make sense for us and for our clients.

“For us Ignition symbolises the spark of innovation and creativity that powers automotive learning. We believe that it encapsulates what we do and the effect we aim to have on our clients’ training and product knowledge programmes.

“Our UK and Brussels people have always worked as a cohesive team and they will continue to develop strong relationships with all our clients. Ignition will be a more visibly seamless pan-European operation with the capacity to operate even more productively right across the continent and across disciplines. In a global marketplace, manufacturers rightly expect no less.



“What will also be unchanged is the business philosophy that has brought us so far since 1979: working in true partnership with our clients to deliver ingenious solutions, whatever the challenge. We won’t be forgetting our heritage or all we’ve learned over the years, but as Ignition we are reaffirming our commitment to the future and to constant innovation for the benefit of our clients.”

For more information about the learning and experiential training services from Ignition, including strategic development, product launches and events, e-learning and sustainment programmes, visit ignitiononline.com.