Latest LTI sponsorship deal ‘tries’ even harder

Coventry based manufacturer LTI Vehicles, is hoping its latest sponsorship deal will ‘convert’ supporters of the city’s rugby team in to fans of one of the world’s most iconic vehicles.

LTI, manufacturers of the world famous black cab, is sponsoring Coventry Rugby Club in a deal which sees the LTI brand being displayed around the club’s Butts Park Arena stadium. The deal continues a long standing relationship between the two Coventry based organisations.

“As an integral part of Coventry’s business community, we felt it was important to show our support to another of the city’s well known institutions,” comments Peter Shillcock, Managing Director for LTI Vehicles.

“LTI has developed a strong bond with Coventry RFC over the years and we are pleased that this latest sponsorship deal is continuing that relationship.”

LTI employs over 450 people at its Coventry manufacturing plant. Since the first black cab left the factory in 1948, more than 100,000 vehicles have rolled off its production line.

Coventry RFC has a history going back to 1874. The club which moved to its new home – the Butts Park Arena in 2004, has established itself as strong division one side this season.

“This latest deal is great news for Coventry RFC,” comments Andrew Green, Chairman of Coventry RFC. “We are always looking to develop our links with the local community and as LTI Vehicles is so closely associated with the city, it is great for the team to be able to carry such a world renowned name.”

Peter Shillcock concludes: “This year’s world cup, put rugby in the international spotlight, so it is fitting that the manufacturer of one of the world’s most recognisable vehicles should be once again associated with this exciting sport.”