Cold weather costs £2.2 million in fuel every day

Winter weather and rising fuel costs mean that British motorists are wasting £2.2 million on fuel each day, simply because they haven’t checked their tyre pressures as temperatures drop.

The problem is made worse in winter because of cold weather, as the average tyre loses roughly 1psi of pressure for every 10 degree drop in temperature.

Recent studies by Cooper Tire Europe revealed that fewer than five percent of vehicles are running on correct tyre pressures. Alarmingly, incorrect tyre inflation will increase stopping distances in an emergency, and raise fuel consumption by at least 2.5 percent. And, with UK motorists spending £34 billion on fuel in the last 12 months, that adds up to a whopping £807 million of wasted cash.

The news comes as the Government’s revenue from fuel duty continues to rise, as the price of crude oil soars through the $100-a-barrel mark and the £5 gallon of petrol hovers into view.

Cooper Tire recommends motorists check their tyre pressures at least once a month, or every time they fill up at the garage. To increase safety in the colder months, drivers should also consider fitting winter tyres, such as the Cooper Weathermaster Snow to passenger cars or the Discoverer M+S Sport to 4x4s until the temperature rises again in the spring.

Checks carried out by trained technicians at Cooper Tire fitment centres across the UK found that the average car tyre was already underinflated by 10 percent of the manufacturer’s recommended pressure.

With the research also showing that a worrying two in five drivers couldn’t remember when they last took time to check their tyre pressures, many motorists could be driving around on rubber that has become severely underinflated, affecting tyre performance, tread life and fuel efficiency.

For more information about Cooper Tire, visit coopertire.com